The VeriMom journal
Evidence-based guides to ingredients, routines and products, from bump to breastfeeding.
Product guides
Stretching skin gets itchy fast in the second and third trimester. Here's which body lotions, butters, and oils are pregnancy-safe — and the two ingredients worth checking.
· 6 min read
Ingredients
Is butyloctyl salicylate an endocrine disruptor? What ECHA actually says, whether it is pregnancy-safe, and why it is in dozens of mineral sunscreens and tinted moisturizers.
· 6 min read
Ingredients
Calamine lotion is one of the safest pregnancy itch remedies — and one of the most-recommended for PUPPP. Here's how to use it (and what to add for stronger relief).
· 6 min read
Ingredients
Cyclopentasiloxane (D5) is in primers, sunscreens, and most "silicone-feel" products. The pregnancy verdict — and why this one's being phased out anyway.
· 6 min read
Postpartum
Pregnancy-safe routines work — but at some point, you want your retinol back. Here's the evidence-based timeline for resuming active skincare after delivery (and during breastfeeding).
· 9 min read
Pregnancy
You don't need to outsource the whole house — but a few cleaning ingredients are worth swapping during pregnancy. Here's the evidence-based shortlist.
· 8 min read
Product guides
Pregnancy hormones make you sweat more — and stink different. Here's the science on aluminium, the best pregnancy-safe brands, and what's actually risky.
· 9 min read
Product guides
Most plain lip balms are straightforward to assess during pregnancy, but a brand name does not lock the formula. Check Aquaphor, Vaseline, Nivea, tinted and medicated balms by their current ingredient list.
· 7 min read
Product guides
Razors, waxing, depilatory creams, IPL, threading — what's safe during pregnancy and what to put off until after delivery.
· 8 min read
Product guides
Pregnancy gingivitis affects up to 75% of expectant moms. Here's the toothpaste, mouthwash, and oral-care ingredients that are safe — and the few to skip.
· 7 min read
Product guides
The honest evidence on stretch-mark prevention and treatment during pregnancy — Bio-Oil, cocoa butter, retinol-free serums, and what genetics actually decides.
· 8 min read
Science
A practical pregnancy-safety checklist for any skincare label — plus which ingredients to look for (and which to skip).
· 6 min read
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