Product guides
Pregnancy-Safe Makeup: 12 Ingredients to Check on the Label
Makeup is a grey zone in pregnancy safety conversations — here's what to watch for in foundation, lipstick, mascara, and more.
· 7 min read
The VeriMom journal
Pregnancy skincare, explained
Evidence-based guides to ingredients, routines and products, from bump to breastfeeding.
Latest articles
Ingredients
AHA vs BHA During Pregnancy: A Side-by-Side Guide
Both acid families have a place in pregnancy routines — here's which to use when, and what to avoid.
· 6 min read
Ingredients
Glycolic Acid During Pregnancy: Safe, Risky, or Don't Bother?
Low-concentration glycolic acid is pregnancy-safe, but high-dose peels are off-limits. Here's where the line is.
· 5 min read
Ingredients
Azelaic Acid: Pregnancy's Most Underrated Skincare Ingredient
Azelaic acid is pregnancy-safe and tackles acne, rosacea, and melasma simultaneously — the closest thing to a pregnancy-safe retinol.
· 6 min read
Ingredients
Is Hyaluronic Acid Safe During Pregnancy?
Hyaluronic acid is one of the lowest-risk skincare ingredients during pregnancy — here's what to look for and why it's such a pregnancy staple.
· 5 min read
Ingredients
Salicylic Acid and Pregnancy: What's Safe at What Dose
Low-concentration salicylic acid is considered safe in pregnancy, but high-dose peels should be avoided. Here's the full breakdown.
· 7 min read
Ingredients
Is Niacinamide Safe During Pregnancy? What OB-GYNs Say
Niacinamide is one of the safest skincare ingredients during pregnancy — gentle, evidence-backed, and effective for pigmentation, redness, and oily skin.
· 6 min read
Ingredients
Vitamin C Serum During Pregnancy: The Complete Guide
Vitamin C is pregnancy-safe at cosmetic concentrations — here's how to choose the right form, strength, and what to avoid.
· 7 min read
Ingredients
Natural vs. Synthetic Ingredients: What Pregnant Women Need to Know
Is natural always safer during pregnancy? We break down the science behind natural and synthetic skincare ingredients and what actually matters for your baby.
· 7 min read
Routines
Pregnancy Acne: Safe Treatments That Actually Work
Hormonal breakouts during pregnancy are common. Here are dermatologist-backed treatments that are safe for you and your baby.
· 8 min read
Ingredients
Essential Oils and Pregnancy: Which Are Safe and Which to Avoid
Essential oils are popular in skincare, aromatherapy, and wellness — but not all are safe during pregnancy. Here is your evidence-based guide.
· 8 min read
Product guides
Pregnancy-Safe Hair Care: Dyes, Treatments, and What to Skip
Can you dye your hair during pregnancy? What about keratin treatments? A science-based guide to hair care safety for expectant mothers.
· 7 min read